Leonardo 
Nieto Duran

When we think about branding, we usually picture logos, advertising campaigns, and catchy slogans. But what happens when the product isn’t a coffee or a smartphone, but a city, a region, or even a country? That’s where place branding comes into play—the strategy that shapes how the world perceives a destination.

Oslo has done it again! The Norwegian capital is turning heads with its latest tourism campaign, one that’s as bold as it is brilliant.