Territorial marketing and communications projects
I am a communications consultant with experience in Colombia and Central America.
My latest projects have focused on developing effective and complete communication and marketing strategies for regional investment promotion agencies and convention bureaus.
My interest is to help them understand their role in the destination as agents of change and create dynamic processes of content management and production that impact target audiences abroad.
Services in which I contribute my experience:
1. Communications and marketing strategies to attract investment. (Place Marketing)
2. Development of territorial marketing strategy (Place Branding) for cities, regions, and countries.
3. Content and media relationship strategies for destination projects, events, and entities.
Developed or current projects
Senior consultant in tourism at Fondo Cultural Cafetero - FNC
August 2024 - present
As part of my work with Fondo Cultural Cafetero, I am involved in the creation of tourism and cultural projects focused on promoting Colombia's coffee heritage and strengthening the identities and brands of the country's coffee-growing regions. Currently, I am developing initiatives such as the rural tourist route for several departments, with the aim of strengthening experiences related to the coffee cultural landscape and regional identity.
Content strategy and customer management on LinkedIn for Gigas Latam
May 2024 - present
As an expert consultant in content and LinkedIn management for Gigas Latam, I specialize in designing and executing digital communication strategies that strengthen the company's presence on this platform. My work includes the creation of relevant and attractive content that highlights Gigas Latam's technological solutions, as well as managing the LinkedIn community to encourage engagement and position the company as a leader in the sector. Through a strategy aligned with business objectives, I contribute to improving brand recognition and generating growth opportunities.
Comprehensive communications management for Latam Investment Banking
November 2023 - present
As a consultant for Latam Investment Banking, I specialize in supporting communication strategies, focusing on content creation and social media management. My work includes developing key messages that highlight the company's initiatives and achievements, managing the digital presence on various platforms, and ensuring that communications are consistent and effective in promoting the brand and its objectives. Through well-structured strategies, I contribute to strengthening Latam Investment Banking's reputation in the market.
Communications strategy Invest in Santa Marta, the Santa Marta Conventions Bureau and Pro Santa Marta.
December 2023 - February 2024
Development of the marketing and communications strategy for the attraction of world-class investments and events to the city of Santa Marta: content, events, public relations, relationship marketing and team management.
Communications strategy for the Destino Santander promotion agency
November 2023 - January 2024.
Development of the communications and branding strategy for the new destination promotion agency for the department of Santander in Colombia. Coordinated work with the Bucaramanga Chamber of Commerce, Invest in Santander and the Santander Conventions Bureau (Visit Santander).
Digital, PR and Events Strategy for Invest in El Salvador
September - December 2023.
Participation in the project to develop a communications strategy for Invest in El Salvador, the new agency created by the government to attract foreign companies to the country. Palladium framework contract, funded by USAID and executed by NationMark.
