brand | Leonardo Nieto

Articles on Place Branding and Strategic Communication

I share analyses, lessons learned, and reflections on place branding, strategic communication, tourism, investment promotion, and territorial development, based on my work with destinations and organizations in the region.

Place Branding and Territorial Marketing: Building a Destination’s Identity

When we think about branding, we usually picture logos, advertising campaigns, and catchy slogans. But what happens when the product isn’t a coffee or a smartphone, but a city, a region, or even a country? That’s where place branding comes into play—the strategy that shapes how the world perceives a destination.

Place branding

Leonardo Nieto

Apr 1, 20253 min read

Visit Oslo's Bold New Campaign: A Risky Yet Fascinating Approach to Tourism

Oslo has done it again! The Norwegian capital is turning heads with its latest tourism campaign, one that’s as bold as it is brilliant.

Place branding

Leonardo Nieto

Jul 31, 20242 min read