In English
Place Branding Beyond Promotion
Twelve essays on identity, trust and shared value. A perspective on how places build meaningful reputations beyond their promotional campaigns.
Explore the book on Hotmart ↗Books and training
Ideas to read, question and put into practice.
Books and learning experiences for people working with the identity, promotion and reputation of places.
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In Spanish
Place Branding y Comunicación Estratégica
Twelve revised articles exploring place identity, narrative, trust and reputation, with practical questions for communication and destination teams.
Explore the Spanish book ↗Purchases are handled by Hotmart. Available formats, prices and purchase conditions are shown on the corresponding product page.
Learning around your team’s challenge.
Tailored sessions on place branding, narrative, destination promotion and responsible AI.
We agree on the audience, learning goals, duration and delivery format. Workshops connect concepts with practical exercises and the participants’ own context.
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What does your place need next?
Tell me about your organisation, the challenge and your timeframe. We can explore the most useful scope, format and next steps.