Conversations that open up new perspectives.

An introduction to Place Branding & Co.

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All videos are in Spanish. Each conversation page provides an English introduction, guest profile and key ideas. English subtitles and transcripts are not provided here.

Video in Spanish

Sandra Howard

Sustainable tourism and destination reputation

How can a destination deliver on its promise? Sandra Howard and I discuss sustainability, public policy and reputation: pressure on local services, community participation and honest communication. We also explore how hotels, agencies, institutions and local stakeholders can work towards a shared vision.

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Video in Spanish

Jesús Ávila

Education and place brand development

Jesús Ávila and I discuss the role of education in building a place brand, bringing educational institutions into the conversation about how a place understands and presents itself.

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Video in Spanish

Víctor Palma

Building a nation brand through Chile’s experience

Víctor Palma and I discuss place branding and nation brands through Chile’s experience. The episode brings the perspective of a professional associated with Imagen de Chile to practitioners working on international positioning.

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Video in Spanish

Eduardo Avella

Communication, reputation and place narratives

This conversation treats communication as a strategic task: developing a shared story and sustaining it over time. My published analysis of the episode highlights consistency between promise and experience, local ownership of the brand and continuity beyond a single administration.

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Video in Spanish

Xavier Ginesta

Sport, identity and place branding

We discuss sport as an expression of identity and a resource for international positioning. My analysis of this episode explores Barcelona and Girona, clubs and athletes as ambassadors, and the importance of the legacy left by events.

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Video in Spanish

Erick Behar-Villegas

Storytelling and the identity of destinations

This conversation explores how personal stories express destination identity. My published analysis highlights the relationship between small stories and shared perceptions, cultural differences in storytelling and the need for the narrative to match the visitor experience.

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Video in Spanish

Luz Amparo Medina Gerena

Governance and the international positioning of cities

Luz Amparo Medina and I discuss governance, internationalisation and place brand management. Her experience in Bogotá brings an institutional perspective to leadership and collaboration between stakeholders.

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Video in Spanish

Iván Jiménez Aira

Place branding and talent attraction

A conversation about the relationship between place branding and talent attraction. Iván Jiménez’s experience at Bizkaia Talent offers insights into how places present themselves to professionals and build long-term relationships with skilled people.

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Video in Spanish

Joan Carles Domènech

A human approach to destinations

In the first Place Branding & Co conversation, we explore a more human approach to communication and destinations: connecting emotionally with people and creating meaningful, authentic experiences.

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