Leonardo Nieto.Place branding · Destination strategy
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Place Branding & Co · Joan Carles Domènech

A human approach to destinations

In the first Place Branding & Co conversation, we explore a more human approach to communication and destinations: connecting emotionally with people and creating meaningful, authentic experiences.

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Video in Spanish · English overview below

Meet Joan Carles Domènech

Joan Carles Domènech works in communication, brand experiences and human-centred leadership. He has spoken at tourism and hospitality events. His approach places people and the quality of relationships at the centre of management and communication.

Guest profile / source 1 · Guest profile / source 2

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