Place Branding & Co · Jesús Ávila
Education and place brand development
Jesús Ávila and I discuss the role of education in building a place brand, bringing educational institutions into the conversation about how a place understands and presents itself.
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Video in Spanish · English overview belowMeet Jesús Ávila
Jesús Ávila is a Mexican academic and university leader. The episode introduction highlights more than fifteen years of experience in higher education. He brings an educational perspective to questions of identity and place branding.
Ideas from this conversation.
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