Place Branding & Co · Iván Jiménez Aira
Place branding and talent attraction
A conversation about the relationship between place branding and talent attraction. Iván Jiménez’s experience at Bizkaia Talent offers insights into how places present themselves to professionals and build long-term relationships with skilled people.
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Video in Spanish · English overview belowMeet Iván Jiménez Aira
Iván Jiménez Aira led Bizkaia Talent from 2011 to 2025, focusing on attracting, retaining and connecting highly qualified professionals with the Basque Country. He holds a law degree from the University of Deusto and postgraduate qualifications in business administration and business analytics.
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