Place Branding & Co · Luz Amparo Medina Gerena
Governance and the international positioning of cities
Luz Amparo Medina and I discuss governance, internationalisation and place brand management. Her experience in Bogotá brings an institutional perspective to leadership and collaboration between stakeholders.
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Video in Spanish · English overview belowMeet Luz Amparo Medina Gerena
Luz Amparo Medina Gerena is an international consultant in urban governance and multi-stakeholder partnerships, and a partner at Phare Territorios Globales. She formerly directed Bogotá’s international relations department. Her experience includes equity and sustainability policy and city diplomacy.
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