Place Branding & Co · Erick Behar-Villegas
Storytelling and the identity of destinations
This conversation explores how personal stories express destination identity. My published analysis highlights the relationship between small stories and shared perceptions, cultural differences in storytelling and the need for the narrative to match the visitor experience.
Watch the conversation.
Video in Spanish · English overview belowMeet Erick Behar-Villegas
Erick Behar-Villegas is an economist, professor and writer. His research and teaching connect economics, public policy and storytelling. His academic experience includes Berlin International University of Applied Sciences and Tecnológico de Monterrey.
Ideas from this conversation.
- Small experiences can express a wider place identity.
- Storytelling needs to reflect the audience’s culture and context.
- Trust weakens when the narrative promise contradicts the actual experience.
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What does your place need next?
Tell me about your organisation, the challenge and your timeframe. We can explore the most useful scope, format and next steps.