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Leonardo Nieto
Nov 25, 20244 min read
Place Branding for Small Cities: Building Global Appeal through Authentic Identity and Sustainable Growth
In Place Branding, small and medium-sized cities have unique opportunities to project themselves internationally, attracting tourism, talent
Leonardo Nieto
Oct 21, 20242 min read
Evaluating the Effectiveness of City Brand Strategies: A Comprehensive Analysis
Evaluating the effectiveness of city brand strategies is crucial in modern place branding. The article "City Brand Strategy Evaluation:...
Leonardo Nieto
Jul 31, 20242 min read
Visit Oslo's Bold New Campaign: A Risky Yet Fascinating Approach to Tourism
Oslo has done it again! The Norwegian capital is turning heads with its latest tourism campaign, one that’s as bold as it is brilliant.
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