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🇮🇳 India’s Place Branding Breakthrough. What Latin America Can Learn
When we think of global examples of successful place branding, India inevitably comes to mind. Campaigns like “Incredible India” did more than just put the country on the map; they shifted global perceptions, attracted millions of travelers, and created a powerful emotional connection with audiences.
Leonardo Nieto
Jun 172 min read
Place Branding and Territorial Marketing: Building a Destination’s Identity
When we think about branding, we usually picture logos, advertising campaigns, and catchy slogans. But what happens when the product isn’t a coffee or a smartphone, but a city, a region, or even a country?
That’s where place branding comes into play—the strategy that shapes how the world perceives a destination.
Leonardo Nieto
Apr 13 min read
Place Branding for Small Cities: Building Global Appeal through Authentic Identity and Sustainable Growth
In Place Branding, small and medium-sized cities have unique opportunities to project themselves internationally, attracting tourism, talent
Leonardo Nieto
Nov 25, 20244 min read
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