I am Leonardo Nieto
Consultant specialized in strategic communication, place branding, and territorial positioning, with a focus on tourism destinations, investment promotion agencies, public entities, and organizations linked to economic development.
I hold a degree in Social Communication and a Master’s in Tourism, with academic training focused on destination management, territorial development, and promotion strategies.
My academic and professional background integrates communication, tourism, place marketing, and economic development from a strategic perspective.
My work focuses on the design and strategic support of processes related to:
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institutional and territorial strategic communication
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place branding and place brand management
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positioning for investment, tourism, and talent attraction
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place marketing and development narratives
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training and internal capacity building
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strategic use of artificial intelligence applied to communication and territorial branding
I have worked with cities, regions, and countries across Latin America and other markets, participating in diagnostic processes, defining positioning, developing narratives, designing governance models, training teams, and providing strategic advisory services.
My experience combines hands-on work in the field, strategic consulting, and participation as a speaker in specialized forums.
I approach strategic communication and place branding as management and decision-making tools, not as graphic exercises or isolated campaigns. I prioritize institutional coherence, clarity of positioning, and the long-term sustainability of strategies.
In recent years, I have incorporated the applied use of artificial intelligence to support analysis, message structuring, scenario design, and the strengthening of strategic processes, particularly in the context of territorial promotion and investment attraction.
I work with organizations that require strategic clarity, territorial differentiation, and alignment between communication, identity, and development objectives in highly competitive territorial environments.
