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Evaluating the Effectiveness of City Brand Strategies: A Comprehensive Analysis
Evaluating the effectiveness of city brand strategies is crucial in modern place branding. The article "City Brand Strategy Evaluation:...
Leonardo Nieto
Oct 21, 20242 min read
Visit Oslo's Bold New Campaign: A Risky Yet Fascinating Approach to Tourism
Oslo has done it again! The Norwegian capital is turning heads with its latest tourism campaign, one that’s as bold as it is brilliant.
Leonardo Nieto
Jul 31, 20242 min read
Integrating Global Insights into Local Contexts: The Next Step in Place Branding for Latin America
After 40+ editions of this newsletter, I return with a central theme that shows the academic support for the study of Place Branding and...
Leonardo Nieto
Mar 14, 20244 min read
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