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Place Branding and Territorial Marketing: Building a Destination’s Identity
When we think about branding, we usually picture logos, advertising campaigns, and catchy slogans. But what happens when the product isn’t a coffee or a smartphone, but a city, a region, or even a country?
That’s where place branding comes into play—the strategy that shapes how the world perceives a destination.
Leonardo Nieto
Apr 13 min read
Place Branding for Small Cities: Building Global Appeal through Authentic Identity and Sustainable Growth
In Place Branding, small and medium-sized cities have unique opportunities to project themselves internationally, attracting tourism, talent
Leonardo Nieto
Nov 25, 20244 min read
Visit Oslo's Bold New Campaign: A Risky Yet Fascinating Approach to Tourism
Oslo has done it again! The Norwegian capital is turning heads with its latest tourism campaign, one that’s as bold as it is brilliant.
Leonardo Nieto
Jul 31, 20242 min read
Integrating Global Insights into Local Contexts: The Next Step in Place Branding for Latin America
After 40+ editions of this newsletter, I return with a central theme that shows the academic support for the study of Place Branding and...
Leonardo Nieto
Mar 14, 20244 min read
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